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1.
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Strategic advertising management
by Percy, Larry;
Elliott, Richard H.
Edition: 3rd ed. Publisher: Oxford ; New York : Oxford University Press, 2009Online Access: Table of contents only | Publisher description Availability: Items available for loan: Epoka University Library [HF 5438.5 .P475 2009] (2).
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2.
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Introduction to advertising and promotion : an integrated marketing communications perspective
by Belch, George E. (George Edward);
Belch, George E. (George Edward);
Belch, Michael A.
Edition: 3rd ed. Publisher: Chicago : Irwin, c1995Other title: Introduction to advertising & promotion.Availability: Items available for loan: Epoka University Library [HF 5823 .B387 1995] (1).
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3.
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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A.
Edition: 8th ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2010Availability: Items available for loan: Epoka University Library [HF 5415.123 .S54 2010] (2).
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4.
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Advertising,Promotion, and other aspects of integrated marketing communications
by .
Edition: 7th ed. Publisher: Mason, OH Thomson/South-Western, 2007Online Access: Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1514/2005936424-b.html Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1514/2005936424-t.html Availability: Items available for loan: Epoka University Library [HF 5415.123 .S54 2007 ] (1).
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5.
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Advertising,Promotion, and other aspects of integrated marketing communications
by .
Edition: 7th ed. Publisher: Mason, OH Thomson/South-Western, 2007Online Access: Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1514/2005936424-b.html Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1514/2005936424-t.html Availability: Items available for loan: Epoka University Library [HF5415.123 .S54 2007] (1).
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6.
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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A;
Andrews, J. Craig.
Edition: 9th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, ©2013Availability: Items available for loan: Epoka University Library [HF5415.123 .S54 2007] (1).
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7.
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Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp
by .
Edition: 6th ed.Material type:  Set; Format:
print
Publisher: Mason, Ohio Thomson South-Western c2003Online Access: Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1514/2002071957-b.html Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1514/2002071957-t.html Availability: Items available for loan: Epoka University Library [HF5415.123 .S54 2003] (1).
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8.
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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A.
Edition: 8th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2010Availability: Items available for loan: Epoka University Library [HF5415.123 .S54 2010] (1).
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