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1. Marketing communications : an integrated approach

by Smith, P. R. (Paul Russell); Taylor, Jonathan.

Edition: 2nd ed. Publisher: London ; Milford, CT : Kogan Page, 1993Availability: Items available for loan: Epoka University Library [HF 5415.123 .S65 1993] (1).

2. Strategic advertising management

by Percy, Larry; Elliott, Richard H.

Edition: 3rd ed. Publisher: Oxford ; New York : Oxford University Press, 2009Online Access: Table of contents only | Publisher description Availability: Items available for loan: Epoka University Library [HF 5438.5 .P475 2009] (2).

3. Introduction to advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, George E. (George Edward); Belch, Michael A.

Edition: 3rd ed. Publisher: Chicago : Irwin, c1995Other title: Introduction to advertising & promotion.Availability: Items available for loan: Epoka University Library [HF 5823 .B387 1995] (1).

4. Advertising, promotion, and other aspects of integrated marketing communications

by Shimp, Terence A.

Edition: 8th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2010Availability: Items available for loan: Epoka University Library [HF 5415.123 .S54 2010] (1).

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