Services marketing : integrating customer focus across the firm /
by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 5th ed.Description: xxviii, 708 p. : ill., map ; 26 cm.ISBN: 9780073380933 (alk. paper); 0073380938 (alk. paper).Subject(s): Service industries -- Marketing | Customer services | MarketingOnline resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
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HD 9980.5 .Z45 2009 (Browse shelf) | Available |
Includes bibliographical references and index.
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