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1. Services marketing : people, technology, strategy

by Lovelock, Christopher H; Wirtz, Jochen.

Edition: 6th ed. Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HF 5415.13 .L5883 2007] (1).

2. Services marketing

by Chitty, William; D'Alessandro, Steven; Hughes, Andrew.

Publisher: South Melbourne, Vic. : Oxford University Press, 2012Availability: Items available for loan: Epoka University Library [HD 9980.1 C45 2012] (1).

3. Gemba Kaizen : A Commonsense Approach to a Continuous Improvement Strategy

by Imai, Masaaki.

Edition: Second Edition. Publisher: New York : McGraw Hill, [2012]Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HD 31 .I43 2012] (1).

4. Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.

Edition: 5th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HD 9980.5 .Z45 2009] (1).

5. Principles of service marketing and management

by Lovelock, Christopher H; Wright, Lauren.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: Epoka University Library [HD 9981.5.L68 1999] (1).

6. Service management : operations, strategy, information technology

by Fitzsimmons, James A; Fitzsimmons, Mona J.

Edition: 6th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2008Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HD 9980.5.F549 2008] (1).

7. Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.

Edition: 6th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill Irwin, c2013Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HD 9980.5 .Z45 2013] (1).

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