Marketing strategy : planning and implementation /
by Walker, Orville C; Boyd, Harper W; Larréché, Jean-Claude.
Material type:
BookPublisher: Boston : Irwin/McGraw-Hill, c1999Edition: 3rd ed.Description: xxiii, 393 p. : ill. ; 26 cm.ISBN: 0256261180.Subject(s): Marketing -- Management
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF 5415.13 .W249 1999 (Browse shelf) | Available |
Includes bibliographical references and indexes.
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