Advertising and integrated brand promotion, 5e /
by O'Guinn, Thomas C; Allen, Chris T; Semenik, Richard J.
Material type:
BookPublisher: Australia ; Mason, OH : South-Western Cengage Learning, c2009Edition: 5th Ed.Description: xlii, 726 p. : col. ill. ; 28 cm.ISBN: 9780324568622 (student ed.); 0324568622 (student ed.); 9780324569407 (instructor's ed.); 0324569408 (instructor's ed.).Other title: Advertising & integrated brand promotion.Subject(s): Advertising | Advertising media planning
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
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HF 5821 .O34 2009 (Browse shelf) | Available |
Includes bibliographical references and indexes.
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