Advertising and integrated brand promotion, 5e / (Record no. 10062)

000 -LEADER
fixed length control field 01189cam a2200349 a 4500
001 - CONTROL NUMBER
control field 15176078
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200110141955.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080211s2009 at a b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008922770
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324568622 (student ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324568622 (student ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324569407 (instructor's ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324569408 (instructor's ed.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .O34 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C.
245 10 - TITLE STATEMENT
Title Advertising and integrated brand promotion, 5e /
Statement of responsibility, etc. Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
246 34 - VARYING FORM OF TITLE
Title proper/short title Advertising & integrated brand promotion
250 ## - EDITION STATEMENT
Edition statement 5th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Australia ;
-- Mason, OH :
Name of publisher, distributor, etc. South-Western Cengage Learning,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xlii, 726 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising media planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Koha item type Not for loan Permanent Location Full call number Price effective from Current Location Lost status Date last seen Damaged status Date acquired Source of classification or shelving scheme Barcode Withdrawn status
Books Epoka University LibraryHF 5821 .O34 20092020-01-10Epoka University Library 2020-01-10 2020-01-10 9020 

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