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Principles of service marketing and management /

by Lovelock, Christopher H; Wright, Lauren.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1999Description: xvii, 414 p. : ill. (some col.) ; 29 cm.ISBN: 013676875X.Subject(s): Service industries -- United States -- Marketing | Service industries -- United States -- Management
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Books Books
Epoka University Library
HD 9981.5.L68 1999 (Browse shelf) Available

Includes bibliographical references (p. 388-396) and index.

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