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Exploring marketing research /

by Zikmund, William G.
Material type: materialTypeLabelBookSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press, c1997Edition: 6th ed.Description: xxvii, 739 p. : col. ill. ; 27 cm.ISBN: 003018763X.Subject(s): Marketing research
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Item type Location Call number Status Date due
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Epoka University Library
HF 5415.2.Z54 1997 (Browse shelf) Available

Includes bibliographical references and index.

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