Marketing management /
by Kotler, Philip; Keller, Kevin Lane.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2012Edition: 14th [ed.].Description: xxii, 657, [127] p. : col. ill. ; 29 cm.ISBN: 9780132102926; 0132102927.Subject(s): Marketing -- Management
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF 5415.13.K 64 2012 (Browse shelf) | Available |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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