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Product Management

by Lehmann, Donald R [Donald.R LEHMANN Russell S. Winer]; Winer, Russell S [Donald.R LEHMANN Russell S. Winer].
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irwin, 2005Edition: 4th ed.Description: xvi, 494 p. : ill. ; 24 cm.ISBN: 0072865989 (alk. paper).Subject(s): Product managementOnline resources: Publisher description | Table of contents
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Epoka University Library
HF 5415.15.L44 2005 (Browse shelf) Available

Includes bibliographical references and indexes.

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