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Marketing management : text and cases /

by Lal, Rajiv [Rajiv Lal, John A.Quelch and V.Kasturi Rangan]; Quelch, John A [Rajiv Lal, John A.Quelch and V.Kasturi Rangan]; Rangan, V. Kasturi.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing. Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Edition: [1st ed.].Description: xiii, 812 p. : ill. ; 26 cm.ISBN: 0072967625 (alk. paper).Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Table of contents only | Publisher description
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.13 .L315 2005 (Browse shelf) Available

Includes bibliographical references and index.

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