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Basic marketing : a marketing strategy planning approach /

by Perreault, William D; Cannon, Joseph P., Ph. D; McCarthy, E. Jerome (Edmund Jerome).
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 17th ed.Description: xxxvii, 758 [34] p. : col. ill. ; 29 cm.ISBN: 9780073381053 (alk. paper); 0073381055 (alk. paper).Subject(s): Marketing -- ManagementOnline resources: Table of contents only
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.13.M369 2009 (Browse shelf) Available

Includes indexes.

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