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Strategic marketing /

by Cravens, David W [Cravens, David W.]; [Cravens, David W.].
Material type: materialTypeLabelBookSeries: The Irwin series in marketing. Publisher: Chicago : Irwin, c1997Edition: 5th ed.Description: xviii, 670 p. : ill. ; 24 cm.ISBN: 0256214387.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studies
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Epoka University Library
HF 5415.135 .C72 1997 (Browse shelf) Available

Includes bibliographical references and indexes.

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