Strategic brand communication campaigns /Material type: BookPublisher: Lincolnwood, Ill. : NTC Business Books, c1999Edition: 5th ed.Description: xxi, 378 p. : ill. ; 24 cm.ISBN: 0844229520.Subject(s): Advertising campaignsOnline resources: Publisher description | Table of contents
|Item type||Location||Call number||Status||Date due|
Epoka University Library
|HF5823 .S3636 1999 (Browse shelf)||Available|
Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
Includes bibliographical references and index.