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Strategic brand communication campaigns /

by Schultz, Don E; Barnes, Beth E; Schultz, Don E.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business Books, c1999Edition: 5th ed.Description: xxi, 378 p. : ill. ; 24 cm.ISBN: 0844229520.Subject(s): Advertising campaignsOnline resources: Publisher description | Table of contents
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF5823 .S3636 1999 (Browse shelf) Available

Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.

Includes bibliographical references and index.

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