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Marketing research /

by Parasuraman, A; Grewal, Dhruv; Krishnan, R. (Ramu).
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin, c2004Description: xxi, 643 p. : ill. (some col.) ; 27 cm.ISBN: 0618000623.Subject(s): Marketing researchOnline resources: Table of contents only
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.2 .P37 2004 (Browse shelf) Available

Includes bibliographical references and indexes.

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