Managing marketing in the 21st century : developing and implementing the market strategy /
by Capon, Noel; Hulbert, James M.
Material type:
BookPublisher: Bronxville, N.Y. : Wessex Inc., 2007Description: 1 v. (various pagings) : ill. ; 28 cm.ISBN: 0979734401 (pbk.); 9780979734403 (pbk.).Other title: Managing marketing in the twenty-first century; Developing & implementing the market strategy.Subject(s): Marketing -- Management
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
|
HF 5415.13 .C264 2007 (Browse shelf) | Available |
Includes bibliographical references and index.
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