Contemporary marketing /
by Boone, Louis E; Kurtz, David L.
Material type: BookPublisher: Mason, Ohio : Thomson/South-Western, 2005Edition: 11th ed.Description: li, 599, [96] p. : ill. ; 28 cm. + 4 CD-ROM (4 3/4 in.).ISBN: 0324221924 (pbk.).Subject(s): MarketingItem type | Location | Call number | Status | Date due |
---|---|---|---|---|
Books |
Epoka University Library
|
HF .B 2005 (Browse shelf) | Available |
Includes bibliographical references and indexes.
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