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Marketing management : knowledge and skills /

by Peter, J. Paul; Donnelly, James H.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill/Irwin, c2007Edition: 8th ed.Description: xvii, 813 p. : ill. ; 27 cm.ISBN: 0073137634 (alk. paper); 9780073137636.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Table of contents only | Publisher description | Contributor biographical information
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.13 .P387 2007 (Browse shelf) Available

Includes bibliographical references (p. 789-795) and indexes.

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