Marketing management : knowledge and skills /
by Peter, J. Paul; Donnelly, James H.
Material type:
BookPublisher: Boston : McGraw-Hill/Irwin, c2007Edition: 8th ed.Description: xvii, 813 p. : ill. ; 27 cm.ISBN: 0073137634 (alk. paper); 9780073137636.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Table of contents only | Publisher description | Contributor biographical information
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF 5415.13 .P387 2007 (Browse shelf) | Available |
Includes bibliographical references (p. 789-795) and indexes.
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