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Marketing frontiers : concepts and tools /

by Lascu, Dana-Nicoleta; Clow, Kenneth E.
Material type: materialTypeLabelBookPublisher: Cincinnati : Atomic Dog Pub., c2004Description: xvi, 623 p. : ill. ; 28 cm.ISBN: 1592600891 (pbk.).Subject(s): Marketing -- Management
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Books Books
Epoka University Library
HF 5415.13 .L357 2004 (Browse shelf) Available

Includes bibliographical references and index.

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