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Marketing : the core /

by Kerin, Roger A; Hartley, Steven William; Rudelius, William.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill/Irwin, c2011Edition: 4th ed.Description: xlix, 500 p. : col. ill., col. maps ; 28 cm.ISBN: 9780078112065 (alk. paper); 0078112060 (alk. paper).Subject(s): Marketing
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415 .K452 2011 (Browse shelf) Available

Includes bibliographical references and indexes.

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