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Strategic marketing management cases /

by Cravens, David W; Lamb, Charles W; Crittenden, Victoria Lynn.
Series: The Irwin series in marketing. Publisher: Chicago : Irwin, c1996Edition: 5th ed.Description: xvi, 715 p. : ill., maps ; 24 cm.ISBN: 0256136890.Subject(s): Marketing -- Case studies
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Item type Location Call number Copy number Status Date due
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Epoka University Library
HF 5415 .C6944 1996 (Browse shelf) 1 Available

Includes bibliographical references and index.

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