Product management /
by Lehmann, Donald R; Winer, Russell S.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irwin, 2005Edition: 4th ed.Description: xvi, 494 p. : ill. ; 24 cm.ISBN: 0072865989 (alk. paper).Subject(s): Product managementOnline resources: Table of contents | Publisher descriptionItem type | Location | Call number | Status | Date due |
---|---|---|---|---|
![]() |
Epoka University Library
|
HF 5415.15 .L44 2005 (Browse shelf) | Available |
International Edition
Includes bibliographical references and indexes.
There are no comments for this item.