Product management /
by Lehmann, Donald R; Winer, Russell S.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irwin, 2005Edition: 4th ed.Description: xvi, 494 p. : ill. ; 24 cm.ISBN: 0072865989 (alk. paper).Subject(s): Product managementOnline resources: Table of contents | Publisher description| Item type | Location | Call number | Status | Date due | 
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                            Books
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                                Epoka University Library
                            
                                
                             
                        
                        
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                    HF 5415.15 .L44 2005 (Browse shelf) | Available | 
International Edition
Includes bibliographical references and indexes.
                                
                            
                            Books
                        
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