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Cases in advertising management Larry D. Kelley and Donald W. Jugenheimer.

by [Larry D. Kelley and Donald W. Jugenheimer.]; [Jugenheimer, Donald W].
Material type: materialTypeLabelBookPublisher: Armonk, N.Y. Segment Books M.E. Sharpe, 2010Description: xviii, 120 p. ill 18 cm.ISBN: 9780765622617 (pbk.: alk. paper) 0765622610 (pbk. : alk.paper).Subject(s): -- Case studiesOnline resources: Table of contents only |u http://www.loc.gov/catdir/toc/ecip0828/2008039868.html
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Epoka University Library
HF 5823 .K3443 2009 (Browse shelf) Available

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