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Complaint management : the heart of CRM /

by Stauss, Bernd; Seidel, Wolfgang.
Publisher: Cincinnati : Thompson/South-Western, c2004Edition: 1st ed.Description: x, 310 p. : ill. ; 24 cm.ISBN: 0324202644 (alk. paper).Subject(s): Customer relations -- Management | Consumer complaintsOnline resources: Table of contents
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Books Books
Epoka University Library
HF 5415.52 .S83 2004 (Browse shelf) Available

"American Marketing Association."

Includes bibliographical references (p. 298-303) and index.

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