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Marketing research /

by McDaniel, Carl D; Gates, Roger H.
Material type: materialTypeLabelBookPublisher: Hoboken, NJ : Wiley, c2010Edition: 8th ed.Description: xxx, 693, [65] p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9780470087022 (hbk.); 0470087021 (hbk.).Subject(s): Marketing research
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415 .2 .M3823 2010 (Browse shelf) Available

Includes bibliographical references and index.

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