Landing page optimization : the definitive guide to testing and tuning for conversions /
by Ash, Tim.
Material type:
BookSeries: Serious skills. Publisher: Indianapolis, Ind. : Sybex/Wiley, c2008Description: xxi, 360 p. : ill. ; 24 cm.ISBN: 9780470174623 (pbk.); 0470174625 (pbk.).Subject(s): Web sites -- Evaluation | Web sites -- Testing | Web sites -- Design | Internet marketingOnline resources: Publisher description | Table of contents only | Contributor biographical information
Contents:
Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer.
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
TK 5105 .A7836 2008 (Browse shelf) | Available |
Includes index.
Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer.
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