Baran, Roger J. 1945-
Contemporary Marketing the foundation of contemporary marketing strategy / Roger J. Baran & Robert Galka. - New York, NY : Routledge, 2015. - ix, 393 p. : ill. ; 26 cm.
Includes bibliographical references (p. [369]-383) and index.
9780415896566 (hbk.) 9780415896573 (pbk.) 9780203107577 (ebook)
2012026802
Relationship marketing.
Customer relations--Management.
HF5415.55 / .B35 2013
658.8/02
Contemporary Marketing the foundation of contemporary marketing strategy / Roger J. Baran & Robert Galka. - New York, NY : Routledge, 2015. - ix, 393 p. : ill. ; 26 cm.
Includes bibliographical references (p. [369]-383) and index.
9780415896566 (hbk.) 9780415896573 (pbk.) 9780203107577 (ebook)
2012026802
Relationship marketing.
Customer relations--Management.
HF5415.55 / .B35 2013
658.8/02