Contemporary Marketing (Record no. 10061)

000 -LEADER
fixed length control field 01111cam a2200313 a 4500
001 - CONTROL NUMBER
control field 17373467
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200110141148.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120705s2013 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012026802
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415896566 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415896573 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203107577 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55
Item number .B35 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Roger J.
Fuller form of name David L. Kurtz
Dates associated with a name 1945-
245 10 - TITLE STATEMENT
Title Contemporary Marketing
Remainder of title the foundation of contemporary marketing strategy /
Statement of responsibility, etc. Roger J. Baran & Robert Galka.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 393 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [369]-383) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Galka, Robert J.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Lost status Full call number Permanent Location Price effective from Source of classification or shelving scheme Not for loan Date acquired Barcode Koha item type Current Location Withdrawn status Date last seen Damaged status
 HF 5415.55 .B35 2013Epoka University Library2020-01-10  2020-01-109019BooksEpoka University Library 2020-01-10 

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