Marketing strategy / Additional author(s): Clow, Kenneth E; Baack, Donald.
[Ferrell Hartline]; [Ferrell Hartline]; [Ferrell Hartline]. Additional author(s): Clow, Kenneth E; Baack, Donald.
- London : SAGE, 2009.
- 6 v. : ill. ; 25 cm.
- SAGE library in marketing .
Includes bibliographical references.
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
9781848601178 (set) 1848601174 (set)
2008935275
GBA908704 bnb
014889732 Uk
Marketing--Management.
Marketing--Planning.
Strategic planning.
HF 5415.13 / .C33 2010
9064 / HF 5415.13 .C33 2010
Includes bibliographical references.
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
9781848601178 (set) 1848601174 (set)
2008935275
GBA908704 bnb
014889732 Uk
Marketing--Management.
Marketing--Planning.
Strategic planning.
HF 5415.13 / .C33 2010
9064 / HF 5415.13 .C33 2010