Marketing strategy / Additional author(s): Clow, Kenneth E; Baack, Donald.
by [Ferrell Hartline]; [Ferrell Hartline]; [Ferrell Hartline].
Material type:
BookSeries: SAGE library in marketing. Publisher: London : SAGE, 2009Description: 6 v. : ill. ; 25 cm.ISBN: 9781848601178 (set); 1848601174 (set).Subject(s): Marketing -- Management | Marketing -- Planning | Strategic planning
Contents:
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF 5415.13 .C33 2014 (Browse shelf) | Available |
Includes bibliographical references.
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
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