Dyche, Jill.
The CRM handbook : a business guide to customer relationship management / Jill Dyche. - Boston : Addison Wesley, c2002. - xxiv, 307 p. : ill. ; 24 cm. - Addison-Wesley information technology series .
Includes bibliographical references (p. 281-286) and index.
9780201730623
Customer relations--Management.
HF5415.5 / .D93 2002
658.8/12
The CRM handbook : a business guide to customer relationship management / Jill Dyche. - Boston : Addison Wesley, c2002. - xxiv, 307 p. : ill. ; 24 cm. - Addison-Wesley information technology series .
Includes bibliographical references (p. 281-286) and index.
9780201730623
Customer relations--Management.
HF5415.5 / .D93 2002
658.8/12