Advertising : (Record no. 10067)

000 -LEADER
fixed length control field 01086cam a22003134a 4500
001 - CONTROL NUMBER
control field 13922539
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200115110921.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050406s2006 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005047639
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131465600
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .W455 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title principles & practice /
Statement of responsibility, etc. William Wells, Sandra Moriarty, John Burnett.
246 3# - VARYING FORM OF TITLE
Title proper/short title Advertising : principles and practice
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 592 p. ;
Other physical details col. ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 575-580) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John,
Dates associated with a name 1944-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Source of classification or shelving scheme Lost status Koha item type Current Location Barcode Date last seen Date acquired Price effective from Full call number Not for loan Withdrawn status Permanent Location Damaged status
  BooksEpoka University Library90402020-01-152020-01-152020-01-15HF 5823.W455 2006  Epoka University Library 

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