Advertising : principles & practice /
by Wells, William; Burnett, John; Moriarty, Sandra E. (Sandra Ernst).
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Edition: 7th ed.Description: xxxi, 592 p. ; col. ill. ; 29 cm.ISBN: 0131465600.Other title: Advertising : principles and practice.Subject(s): Advertising
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
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HF 5823.W455 2006 (Browse shelf) | Available |
Includes bibliographical references (p. 575-580) and index.
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