| 000 -LEADER |
|---|
| fixed length control field |
00854na a2200265 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
5603 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Milas |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140528154337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130704b tu 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0669072133 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.R678 1987 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
19 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5823 .R678 1987 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rothschild, Michael L. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising : |
| Remainder of title |
from fundamentals to strategies / |
| Statement of responsibility, etc. |
Michael L. Rothschild. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Lexington, Mass. : |
| Name of publisher, distributor, etc. |
D.C. Heath., |
| Date of publication, distribution, etc. |
c1987. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 776, 12 p., [4] p. of plates : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographies and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
3 |
| e |
opcn |
| f |
19 |
| g |
y-gencatlg |
| 991 ## - |
|---|
| -- |
c-GenColl |
| -- |
HF5823 |
| -- |
.R678 1987 |
| -- |
00000739893 |
| -- |
BOOKS |