Advertising : (Record no. 3625)

000 -LEADER
fixed length control field 00854na a2200265 4500
001 - CONTROL NUMBER
control field 5603
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528154337.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130704b tu 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0669072133
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .R678 1987
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5823 .R678 1987
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rothschild, Michael L.
245 ## - TITLE STATEMENT
Title Advertising :
Remainder of title from fundamentals to strategies /
Statement of responsibility, etc. Michael L. Rothschild.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Lexington, Mass. :
Name of publisher, distributor, etc. D.C. Heath.,
Date of publication, distribution, etc. c1987.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 776, 12 p., [4] p. of plates :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 3
e opcn
f 19
g y-gencatlg
991 ## -
-- c-GenColl
-- HF5823
-- .R678 1987
-- 00000739893
-- BOOKS
Holdings
Full call number Not for loan Barcode Koha item type Withdrawn status Date acquired Price effective from Lost status Current Location Source of classification or shelving scheme Damaged status Inventory number Permanent Location Date last seen
HF 5823 .R678 1987 3924Books 2015-01-222015-01-22 Epoka University Library  3924Epoka University Library2015-01-22

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