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Strategic marketing : an applied perspective /

by Alsem, K. J.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill, c2007Description: xi, 324 p. : ill. ; 27 cm.ISBN: 0073025860 (alk. paper); 9780073025865.Subject(s): Marketing -- ManagementOnline resources: Table of contents | Publisher description
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.13 .A435 2007 (Browse shelf) Available
Books Books
Epoka University Library
HF 5415.13 .A435 2007 (Browse shelf) Available
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HF 5415.13.K 64 2012 Marketing management / HF 5415.13.M369 2009 Basic marketing : HF 5415.13 .A435 2007 Strategic marketing : HF 5415.13 .A435 2007 Strategic marketing : HF 5415.13 .A523 2004 Strategic marketing management / HF 5415.13 .B669 2002 Marketing management : HF 5415.13 .C533 2005 Strategic marketing management

Includes bibliographical references and index.

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