Strategic marketing : an applied perspective /
by Alsem, K. J.
Material type:
BookPublisher: Boston : McGraw-Hill, c2007Description: xi, 324 p. : ill. ; 27 cm.ISBN: 0073025860 (alk. paper); 9780073025865.Subject(s): Marketing -- ManagementOnline resources: Table of contents | Publisher description
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.13 .A435 2007 (Browse shelf) | Available | |
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Books
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Epoka University Library
|
HF 5415.13 .A435 2007 (Browse shelf) | Available |
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| HF 5415.13.K 64 2012 Marketing management / | HF 5415.13.M369 2009 Basic marketing : | HF 5415.13 .A435 2007 Strategic marketing : | HF 5415.13 .A435 2007 Strategic marketing : | HF 5415.13 .A523 2004 Strategic marketing management / | HF 5415.13 .B669 2002 Marketing management : | HF 5415.13 .C533 2005 Strategic marketing management |
Includes bibliographical references and index.
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