Principles of service marketing and management /
by Lovelock, Christopher H; Wright, Lauren.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1999Description: xvii, 414 p. : ill. (some col.) ; 29 cm.ISBN: 013676875X.Subject(s): Service industries -- United States -- Marketing | Service industries -- United States -- Management
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HD 9981.5.L68 1999 (Browse shelf) | Available |
Browsing Epoka University Library Shelves Close shelf browser
| HD9980.5 .S42517 2011 Service marketing / | HD 9980.5 .Z45 2009 Services marketing : | HD 9980.5 .Z45 2013 Services marketing : | HD 9981.5.L68 1999 Principles of service marketing and management / | HD .F 2008 Introduction to Management science | HD .J 1995 Management | HD .M 2007 Strategic Management |
Includes bibliographical references (p. 388-396) and index.
There are no comments for this item.