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Marketing management /

by Kotler, Philip; Keller, Kevin Lane.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2012Edition: 14th [ed.].Description: xxii, 657, [127] p. : col. ill. ; 29 cm.ISBN: 9780132102926; 0132102927.Subject(s): Marketing -- Management
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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Epoka University Library
HF 5415.13.K 64 2012 (Browse shelf) Available
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HF5415.127 .H66 2020 Gaṇaneyy grápgraṅ = HF 5415.13.C33 2012 Marketing Strategy Text and Cases HF 5415.13.D48 1994 Marketing management / HF 5415.13.K 64 2012 Marketing management / HF 5415.13.M369 2009 Basic marketing : HF 5415.13 .A435 2007 Strategic marketing : HF 5415.13 .A435 2007 Strategic marketing :

Includes bibliographical references and index.

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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