Marketing management : text and cases /
by Lal, Rajiv [Rajiv Lal, John A.Quelch and V.Kasturi Rangan]; Quelch, John A [Rajiv Lal, John A.Quelch and V.Kasturi Rangan]; Rangan, V. Kasturi.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Edition: [1st ed.].Description: xiii, 812 p. : ill. ; 26 cm.ISBN: 0072967625 (alk. paper).Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Table of contents only | Publisher description
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.13 .L315 2005 (Browse shelf) | Available |
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| HF 5415.13 .C533 2007 Supply chain management : | HF 5415.13 .H87 2001 Business marketing management : | HF 5415 .13 .J35 1997 Marketing planning & strategy / | HF 5415.13 .L315 2005 Marketing management : | HF 5415.13 .L337 2001 Marketing management / | HF 5415 .13 .L395 2002 Analysis for marketing planning / | HF 5415.13 .L5883 2007 Services marketing : |
Includes bibliographical references and index.
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