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Marketing research /

by Parasuraman, A; Grewal, Dhruv; Krishnan, R. (Ramu).
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin, c2004Description: xxi, 643 p. : ill. (some col.) ; 27 cm.ISBN: 0618000623.Subject(s): Marketing researchOnline resources: Table of contents only
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HF 5415.2 .P37 2004 (Browse shelf) Available
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HF 5415.2 .M3284 2007 Market research best practice : HF 5415.2 .M3284 2007 Market research best practice : HF 5415.2 .M3825 2000 Marketing research essentials / HF 5415.2 .P37 2004 Marketing research / HF 5415.265. Q46 2016 Social media strategy : HF 5415.32.C6586 2009 Consumer behavior HF 5415.32 H.1997 Consumer behavior /

Includes bibliographical references and indexes.

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