B2B brand management /
by Kotler, Philip; Pfoertsch, Waldemar; Michi, Ines.
Material type:
BookPublisher: Berlin ; New York : Springer, c2006Description: xvi, 357 p. : ill. ; 24 cm.ISBN: 9783540253600 (alk. paper); 3540253602 (alk. paper).Other title: Business to business brand management.Subject(s): Brand name products -- Management | Brand name products -- Case studiesOnline resources: Table of contents only | Contributor biographical information | Publisher description
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HD69.B7.K68 2006 (Browse shelf) | Available |
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| HD 6490 .O72.U69 2011 E drejta e mbrojtjes shoqerore | HD 6688 .M5T67 1999 Every factory a fortress : | HD 6955 .H58 2001 The social organization of work / | HD69.B7.K68 2006 B2B brand management / | HD69.B7.K68 2006 H2H Marketing | HD 69.B7.K 45 2008 Strategic brand management : | HD 69.P75 K47 2017 Project management : |
Includes bibliographical references (p. [331]-342) and index.
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