Product management /
by Lehmann, Donald R; Winer, Russell S.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irwin, 2005Edition: 4th ed.Description: xvi, 494 p. : ill. ; 24 cm.ISBN: 0072865989 (alk. paper).Subject(s): Product managementOnline resources: Table of contents | Publisher description| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.15 .L44 2005 (Browse shelf) | Available |
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| HF 5415.135 .K47 1998 Strategic marketing problems : | HF 5415.135 .K47 2001 Strategic marketing problems : | HF 5415.135 .R67 2000 Cases in strategic marketing / | HF 5415.15 .L44 2005 Product management / | HF 5415.2 .M29 2007 Marketing research | HF 5415.2 .M29 2007 Marketing research : | HF 5415.2 .S688 1998 Marketing research : |
International Edition
Includes bibliographical references and indexes.
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