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The strategy and tactics of pricing : a guide to growing more profitably /

by Nagle, Thomas T; Hogan, John E., Ph. D.
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006Edition: 4th ed.Description: xv, 349 p. : ill. ; 24 cm.ISBN: 0131856774.Subject(s): Marketing -- Decision making | PricingOnline resources: Table of contents only
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5416.5 .N34 2006 (Browse shelf) Available
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HF 5415 .32 .S6 2013 Consumer behavior : HF 5415.5 .D93 2002 The CRM handbook : HF 5415.52 .S83 2004 Complaint management : HF 5416.5 .N34 2006 The strategy and tactics of pricing : HF 5429 .B45 2006 Retail management : HF 5429 .L4828 2001 Retailing management / HF 5429 .L4828 2004 Retailing management /

Includes bibliographical references and indexes.

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