Cases in advertising management Larry D. Kelley and Donald W. Jugenheimer.
by [Larry D. Kelley and Donald W. Jugenheimer.]; [Jugenheimer, Donald W].
Material type:
BookPublisher: Armonk, N.Y. Segment Books M.E. Sharpe, 2010Description: xviii, 120 p. ill 18 cm.ISBN: 9780765622617 (pbk.: alk. paper) 0765622610 (pbk. : alk.paper).Subject(s): -- Case studiesOnline resources: Table of contents only |u http://www.loc.gov/catdir/toc/ecip0828/2008039868.html
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Books
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Epoka University Library
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HF 5823 .K3443 2009 (Browse shelf) | Available |
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| HF 5821.B62 2006 Contemporary advertising / | HF 5821 .O34 2009 Advertising and integrated brand promotion, 5e / | HF 5823.W455 2006 Advertising : | HF 5823 .K3443 2009 Cases in advertising management | HF5823 .S3636 1999 Strategic brand communication campaigns / | HF 657 .E 2018 Contemporary Issues in Accounting : | HF 76.87 .H39 2004 Absolute beginner's guide to launching an eBay business / |
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