IMC : using advertising and promotion to build brands /
by Duncan, Tom (Thomas R.).
Material type:
BookSeries: The McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill, 2002Edition: 1st ed.Description: xxxii, 783 p. : ill. (chiefly col.) ; 29 cm.ISBN: 025621476X (alk. paper).Subject(s): Branding (Marketing)
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
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HF 5415.13 .D846 2002 (Browse shelf) | Available |
Includes bibliographical references and index.
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