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Marketing : concepts and strategies /

by Pride, William M; Ferrell, O. C.
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin Co., c2006Edition: Library ed.Description: xxiv, 610, [99] p. : col. ill., col. maps ; 29 cm.ISBN: 0618474455 (library ed.); 0618474463 (student text).Subject(s): Marketing
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF5415 .P658 2006 (Browse shelf) Available

Includes bibliographical references and indexes.

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