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Contemporary Marketing the foundation of contemporary marketing strategy /

by Baran, Roger J. David L. Kurtz; Galka, Robert J.
Material type: materialTypeLabelBookPublisher: New York, NY : Routledge, 2015Description: ix, 393 p. : ill. ; 26 cm.ISBN: 9780415896566 (hbk.); 9780415896573 (pbk.); 9780203107577 (ebook).Subject(s): Relationship marketing | Customer relations -- Management
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.55 .B35 2013 (Browse shelf) Available

Includes bibliographical references (p. [369]-383) and index.

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