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Marketing management : knowledge and skills /

by Peter, J. Paul; Donnelly, James H.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Edition: 6th ed.Description: xx, 876 p. : ill. (some col.), maps ; 26 cm.ISBN: 0072315571.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Publisher description | Table of contents
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.13 .P387 2001 (Browse shelf) Available

Includes bibliographical references (p. 851-858) and indexes.

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