Marketing management /
by Dickson, Peter R; [Peter R. Dickson].
Material type:
BookSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press c1994Description: xxxi, 642 p. : ill. (some col.) ; 27 cm.ISBN: 003096847X.Subject(s): Marketing -- Management
Contents:
Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF 5415.13.D48 1994 (Browse shelf) | Available |
Includes bibliographical references and indexes.
Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
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