Marketing management /Material type: BookSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press c1994Description: xxxi, 642 p. : ill. (some col.) ; 27 cm.ISBN: 003096847X.Subject(s): Marketing -- Management
|Item type||Location||Call number||Status||Date due|
Epoka University Library
|HF 5415.13.D48 1994 (Browse shelf)||Available|
Includes bibliographical references and indexes.
Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.