Strategic marketing management /
by Anderson, Carol H; Vincze, Julian W.
Material type: BookPublisher: Boston : Houghton Mifflin, c2004Edition: 2nd ed.Description: xxxiii, 863, [11] p. : ill. ; 27 cm.ISBN: 0618338071.Subject(s): Marketing -- Management | Strategic planningItem type | Location | Call number | Status | Date due |
---|---|---|---|---|
Books |
Epoka University Library
|
HF 5415.13 .A523 2004 (Browse shelf) | Available |
Includes bibliographical references and index.
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